JADE is born of a fiercely creative spirit and a unique sensibility. Launched in October 2008 by designers Monica & Karishma, JADE is today synonymous with discreet luxury and dynamic harmony. Their passion to create timeless pieces representing the traditional Indian crafts in a distinct and refreshing new avatar sets their creations apart. The collections vibrate with energy and lead with a non conformist attitude, a reflection of their personalities.

JADE collections comprise of an eclectic diffusion and an exclusive couture Bridal Heirlooms line.

Monica and Karishma found their calling in fashion early and been successfully researching and consulting for internationally acclaimed fashion labels for over a decade now.

Monica discovered her innate talent and love for draping at St. Martin’s, London while Karishma honed her skills in fashion at the National Institute of Fashion Technology, India’s premier fashion institute.

Having amassed long experience in international fashion for well over a decade there was the yearning to chart a different course, JADE is the culmination of this yearning.

Their collections have a distinctly global feel which is a reflection of over a decade of experience in international fashion. Their ability to create timeless pieces representing the traditional Indian crafts and heritage in a distinct and refreshing new avatar for today’s global woman sets their creations apart.


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1. Shoulder To Apex
2. Shoulder To Un-Bust
3. Shoulder To Waist
4. Shoulder
5. Cross Front
6. Cross Back
7. Above Bust
8. Bust
9. Under Bust
10. waist
11. Stomach
12. Hip
13. Blouse Length
14. Kurta Length
15. Front Neck Depth
16. Back Neck Depth
17. Armhole
18. Bicep
19. Sleeve Length
20. Wrist Round
21. Length Waist
22. Lenga length
23. Waist To Knee
24. Waist To Calf
25. Chudidar Length
26. Crotch
27. Thigh
28. Knee
29. Calf
30. Ankle Round


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